Streaming Industry Trends Report 2022

The first half of 2022 was a terrible, horrible, no good, very bad time for the
video streaming sector: Netflix lost nearly 1.2 million subscribers globally in H1, while Warner Bros. Discovery shuttered CNN+ less than a month after it launched and then shelved several films with eight-figure budgets after not being able to justify those straight-to-streaming expenditures. With linear TV’s continued decline on the horizon, streaming is still key to media companies’ longevity, but the less-than-sunny events that occurred have rightfully caused many to temper their streaming industry growth expectations. It also means companies must ponder the best way to readjust their subscription strategies to work smarter — not harder — in pursuit of growth, including the pursuit of lower-priced, ad-supported services.

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